MaMa Doing Good CEO urges increased adoption of cycling for Climate Response

The CEO of MaMa Doing Good, Dr. John Chumo, has called for increased adoption of cycling as a safe and sustainable response to climate change.

While delivering his keynote address at the Confederation of Africa Cycling (CAC) Congress on Tuesday in Nairobi, Dr Chumo acknowledged the essence of cycling in the climate agenda.

“Cycling is more than just a way of keeping fit. It can play an instrumental role in our response to the climate crisis, but this can only happen if we have increased adoption,” Dr. Chumo said.

He affirmed the commitment of the Office of the First Lady in promoting the growth of safe and sustainable cycling in Kenya, and highlighted the critical role played by MaMa Cycling’s “Share The Road” campaign in the uptake of cycling as a safe and sustainable means of transport in Kenya.

Dr. Chumo invited the delegates to participate in the upcoming MaMa Cycling Classic, an annual cycling event hosted by MaMa Doing Good. The event for champions cycling as a tool for the reduction of carbon emissions and environmental conservation. The MaMa Cycling Classic will feature various categories of races for cyclists of all ages and abilities.

“I would also like to take this opportunity to invite you all to our MaMa Cycling Classic which will take place on June 3rd, 2023,” said Dr. Chumo.

In his closing remarks, the CEO urged the delegates to work together to create a conducive environment for cycling in their respective countries and regions. He also expressed gratitude to CAC for organising the congress and choosing Kenya as the host country.

Dr. Chumo’s call for increased adoption of cycling as a climate response is crucial in the face of the global climate crisis. The commitment by MaMa Doing Good to promoting cycling as a tool for environmental conservation is an excellent example of how sports can contribute to the achievement of the sustainable development goals.