Mama is a movement of seven core programs that catalyze socio-economic transformation in communities to achieve a quality holistic life through spirituality, collective agency, voice and influence.

mama is a Swahili word meaning “mother”. Motherhood is a complex mosaic of love, discipline, warmth and nurturing but also hopes, dreams and concern for the future.

The mama Movement, as embodied by the seven pillars of mama, is a representation of the multifaceted nature of motherhood. The seven programs of Mama are, in a way, the journey of life and motherhood .

They consist of:

  • Joyful Women Organization
  • mama Fresh
  • Destiny Women Capital
  • Tuombeni Kenya
  • mama Feeding 
  • Carakana
  • mama cycling


H .E Mrs. Rael Ruto EGH, is an educator, a champion for Women Economic Empowerment in Kenya and Africa and an admired symbol of humility and family values as well as the Spouse of the Deputy President of the Republic of Kenya, His Excellency Hon. William Ruto EGH, EBS.

H.E Mrs. Ruto has received recognition for her tremendous work with women and communities both locally and internationally.

In 2014, she won the Centre for Women Leadership Honorary Award at the Binary University in Malaysia for her work with women in Kenya and was also awarded the Distinguished Alumni Award from Kenyatta University. 

She was recently awarded the National Award of the Order of Elder of the Golden Heart which is conferred to people who have made tremendous change in society.


“We are an agent of transformation for a quality,  holistic life in the Society”


“An equitable society where every person lives a happy, fulfilled and transformed life.”


“To catalyze socio-economic transformation in communities through spirituality, collective agency, voice and influence.”


August 2009

Our mama programmes are contributing to the realization of the following global Sustainable Development Goals (SDGs)

Your support helps us reach and transform communities all over Kenya


Dr Korir Sing’oei

Constitutional and Human Rights Law Expert
Legal Advisor,
Executive Office of the Deputy President,
Senior Partner, SMS Advocates LLP
Focal Point for Open Governance Partnership
Adjunct Lecturer – Kenyatta University School of Law

Philip Thigo

Senior Director, Africa – Thunderbird School for Global Management
Senior Consultant – UNDP Regional Bureau for Africa
Member of the World Economic Forum Global futures Council
Advisory Board Member – Mercy Corps, Agrifin Initiative
Chair of the Board – Mtoto News

Mary Wambugu

Finance, Management and Procurement Specialist
Non-Executive Director – Family

Janet Kabereri

Head of Gender and Social safeguards Unit
Senior Gender Adviser

Dr. Josephine Odera

Independent Consultant and Researcher on Conflict Management & Peacebuilding,
Women’s Empowerment and Strategy Development
Mediation Advisor and Mediator for the Compliance Advisor Ombudsman (CAO) of the International Finance Corporation & Multilateral Investment Guarantee Agency

Dawson Mudenyo

Humanitarian and Trainer
Director, Dawson Company Limited
Director, Covenant Ministry
Director, FPC,
Director, HH Drill
Director, Brothers on 4 Wheels
Co-founder, BintiCare Foundation
Coordinator, Covenant Mission

Peter Kibet Biwott

Development Economist,
Public Policy and Advocacy specialist in both Public and Private sectors
World Bank Scholar
Former CEO, Export Promotion Council

Jan van der Does de Willebois

Investment Banker
Jan has over the last 20 years worked as an investment banker with Credit Suisse, standard bank (UK and Nigeria) and Dyer & Blair (Kenya).

Betty Korir

Advocate of the High Court of Kenya
Chief Executive Officer – Credit Bank Ltd

Loise Sang

Co-founder – Lablink East Africa Co. Ltd
Chairperson, Kenyatta University female Students in Science and Technology

Hellen Soimo

Private Secretary of The Spouse of The Deputy President,

Board Member, Joyful Women Organization