Mama Doing Good is a consolidation of five core programs that catalyze socio-economic transformation in communities to achieve a quality holistic life through spirituality, collective agency, voice and influence.

‘Mama’ is a Swahili word that is used globally to mean Mother. Motherhood is a complex mosaic of love, discipline, warmth and nurturing that embodies the hopes, dreams and concerns for the future.

We are a grass-root organisation that focuses on women, youth and vulnerable persons in Kenya. We play a pivotal role as a catalyst, stirring action and achievement towards inclusivity, and socio-economic transformation.

The inspiration behind MaMa Doing Good was born in 1997 and actualised in 2009 through Her Excellency Mama Rachel Ruto’s flagship program, Joyful Women Organisation. The Organisation has grown from 60 women to over 150,000 women in over 12,000 groups operating in all the 47 Counties in Kenya, and revolving over USD 21 Million.

MaMa Doing Good responds to challenges that women, youth and other vulnerable people in Kenya experience. Our programmes are now structured around three strategic pillars, namely – Women Economic Empowerment, Environment and Climate Action, and Faith Diplomacy.


Her Excellency Rachel Ruto is a thought leader on financial inclusion and women economic empowerment. She is the First Lady of the Republic of Kenya, Founder and Patron of the Mama Doing Good organisation.

Through her leadership, she has become a role model for women and a champion on Faith Diplomacy, Food Systems Innovation, Nutrition, Mental Health and Wellness, Inclusivity, Climate Change and Entrepreneurship.

Her Excellency founded the Joyful Women Organization, the first program of Mama in 2009 . It has grown to 110,000 women in 6,000 groups spanning 41 Counties in Kenya, revolving over $USD 20 Million. The initiative has now scaled up into the Mama Doing Organisation, organically responding to challenges of women through Mama Feeding, Mama Cycling, Carakana that empowers women through creativity, and Rear Guard that espouses values of leadership, mentoring and coaching through faith.

Prior to these public service roles, she was a successful business woman and entrepreneur in Travel, Hospitality and Agricultural industries.

Over the years Her Excellency has won various awards of excellence, notably the State Commendation Award on the Elder of the Golden Heart (EGH). In 2014, she received the Honorary Fellowship Award on Women’s Empowerment at the Binary University of Malaysia.

In 2021, Her Excellency was appointed by the African Union Commission (AUC) and the World Economic Forum (WEF) as one of the high level Champions on the AU Decade on Women Economic Empowerment and Financial Inclusion.
Her Excellency holds a Bachelor in Education (B.Ed) and a Masters of Arts (MA) in Development Studies. Her Excellency is a humanitarian and passionate about mentoring of young people, education and avid cyclist.


“We are an agent of transformation for a quality,  holistic life in the Society”


“An equitable society where every person lives a happy, fulfilled and transformed life.”


“To catalyze socio-economic transformation in communities through spirituality, collective agency, voice and influence.”



Mama Meet Woman Without Shoes

August 2009

Joyful Women is Founded


Tuombeni Kenya is founded


Cross Stitch International is founded


Mama Fresh Begins Operations


MAMA Feeding is founded


Destiny Women Capital is Founded


MAMA cycling is founded

Our Mama programmes are contributing to the realization of the following global Sustainable Development Goals (SDGs)

Your support helps us reach and transform communities all over Kenya