Our programmes are structured around three strategic pillars: Women Economic Empowerment, Environment & Climate Action, and Capacity Building, Food Security and Livelihoods.

Women Economic Empowerment

The Women Economic Empowerment Directorate empowers women economically through access to affordable credit, knowledge, skills development, market access and linkages. Kenya’s economic growth potential can be enhanced by enabling women to contribute more fully and effectively to the country’s economy. Our goal under this pillar is to build a movement of dignified women who are economically and socially transformed. Our work under this strategic pillar entails:

1. Financial Inclusion and Financial Health

This intervention uses the Table Banking model to financially include women who have been excluded from formal financial services. This is expected to spread to all 47 counties by recruiting women to participate in Table Banking, resulting in increased household income and job creation. Women are also trained to manage their finances and make informed decisions about saving, borrowing and investing.

2. Micro Small and Medium Enterprises (MSMEs) & Credit

Through this intervention, we support the table banking groups by providing top-up loans to increase the liquidity of their revolving fund. This will increase women’s access to credit, leading to the growth of their MSMEs and thus an opportunity for job creation and increased income. Training women in credit/debt management is a key aspect to ensure that borrowed funds are well utilised to minimise the risk of default.

3. Trade and Market Access

This intervention seeks to enable women to enter and participate in new and existing markets through business development services and market linkages. E-commerce marketing will help women to promote their products and services online, both locally and internationally. Training women on AGPO, tendering, trade agreements, product certification and business formalisation to enable them to compete effectively in the marketplace. Vulnerable women are also trained in indigenous handicraft skills.

FLAGSHIP PROGRAMME

Women Groups
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Joyful Women is an organisation that promotes women economic empowerment and financial inclusion, through the unique model of Table Banking. Our table banking convenes communities of women across Kenya by pooling their resources to improve livelihoods. 

ENVIRONMENT AND CLIMATE ACTION

The MaMa Doing Good organisation is participating in the Government’s National Tree Growing Restoration Campaign to plant and grow 15 Billion Trees By 2032. Our target is to plant 500 Million Trees by 2032. We aim to work with women and communities in planting and growing indigenous trees and fruit trees.

The overall objective of Environment and Climate Action strategic pillar is to catalyze a women and youth-led climate action that improves the adaptive and mitigative capacity of the society to climate change.

1. Agroforestry and Forestry

MaMa Doing Good aims to grow 500M trees by 2032. Our strategies include promoting women and youth-led tree nurseries, agroforestry for livelihoods, forest adoption, growing trees in institutions and households, and green finance to catalyse community restoration actions.

2. Circular, Blue & Green Economy

Circularity is essential for a sustainable future. We empower women and youth to establish enterprises focused on reusing and regenerating materials. Our initiatives include black soldier fly farming, briquette making, and plastic recycling. Together, we can create a low-carbon, resource-efficient, and inclusive transformation.

3. Environmental Education and Awareness

We are committed to raising environmentally responsible citizens by developing learners’ creative skills to tackle climate change. We do this through an annual awards scheme that reaches over 17 million young learners, including those with special needs, across the country.

4. Clean & Renewable Energy

Energy access is a significant challenge that continues to impact Africa’s socioeconomic development. Lack of access to clean and affordable energy negatively affects both rural and urban populations with women and girls carrying the disproportionate burden. We are working with communities to facilitate increased access to clean energy for lighting, cooking and productive use.

Capacity Building, Food security and Livehoods

The Capacity Building, Food Security and Livelihoods  Directorate at MaMa Doing Good  empowers communities and foster sustainable development through strategic initiatives aimed at enhancing capacity, ensuring food security, and promoting resilient livelihoods. By focusing on the intersection of peacebuilding, local economies, and agricultural development, we aim to create lasting impact and uplift vulnerable populations. Through innovative programs, partnerships, and community-led efforts, we strive to build a foundation for lasting peace and prosperity.

1. Capacity Building

Our Capacity building interventions support women, youth, and local communities by strengthening the skills, knowledge, and resources of individuals and organizations to enhance their effectiveness. These interventions include training and skills development programs, leadership development, community empowerment initiatives, Institutional Strengthening, access to technology, and financial literacy. By empowering women and youth through education, mentorship, and advocacy, MaMa Doing Good help to foster self-reliance and leadership within these communities. Additionally, creating networks and partnerships between local groups enhances their ability to address challenges, drive sustainable development, and advocate for their rights and leave harmoniously.

2. Food Security

Our food security initiatives focus on ensuring access to nutritious, affordable food while enhancing resilience to food insecurity. This is achieved through agricultural training, community gardens, nutrition education, climate-resilient agriculture, food distribution, and emergency aid. We promote sustainable farming practices and women’s involvement in food production. These efforts empower communities to manage their food sources and strengthen their ability to cope with economic or environmental challenges through improved food storage, distribution, and local markets. The interventions address both immediate hunger and long-term sustainability, fostering economic independence and creating jobs in agriculture sector.

3. Economic Development and Livelihood

Our interventions empower women, youth, and local communities to create sustainable income-generating opportunities. These interventions offer vocational training, access to financial services, and support for small businesses, enabling individuals to build skills, secure employment, and become economically self-sufficient. By fostering entrepreneurship and sustainable livehoods support especially among women and youth, and promoting access to markets, MaMa Doing Good  help break the cycle of poverty and encourage long-term financial independence. These interventions strengthen local economies, improve quality of life, and build resilient communities with greater control over their economic futures.

4. Peace building and conflict transformation

MaMa Doing Good plays a key role in peacebuilding and conflict resolution by addressing the root causes of conflict and fostering sustainable peace. Through community engagement, dialogue, and policy advocacy, we create inclusive platforms for collaboration and trust-building. Our interventions prevent violence, empower communities, and promote resilience and stability. By focusing on conflict prevention, resolution, and structural change, we help to create environments conducive to reconciliation, justice, and socio-economic development. This leads to stronger, more cohesive communities and transforms cycles of violence into opportunities for growth and healing

5. Water Access and Sanitation

Our impactful water and sanitation interventions, such as the installation of water tanks, boreholes and rainwater harvesting systems, are designed to provide marginalized communities with reliable access to clean water. These initiatives address the critical water scarcity faced by underserved populations, reducing the time and effort spent on water collection and improving overall health outcomes. Boreholes are strategically drilled to tap into underground water sources, while water tanks and rainwater harvesting systems capture and store water for use during dry periods. By implementing these sustainable solutions, we not only ensure a steady water supply but also empower communities to take charge of their own water security, ultimately improving livelihoods and reducing the risks of waterborne diseases.