Mama is a swahili word that is used globally to mean “Mother’. Motherhood is a complex mosaic of love, discipline, warmth and nurturing that embodies the hopes, dreams and concerns for the future.
Mama is a swahili word that is used globally to mean “Mother’. Motherhood is a complex mosaic of love, discipline, warmth and nurturing that embodies the hopes, dreams and concerns for the future.
We are a grassroots organisation that focuses on women, youth and vulnerable persons in Kenya. We play a pivotal role as a catalyst, stirring action and achievement towards inclusivity, and socio-economic transformation.
The inspiration behind MaMa Doing Good was born in 1997 and actualised in 2009 through Her Excellency Mama Rachel Ruto’s flagship programme, Joyful Women Organisation.
The organisation has grown from 60 women to over 240,000 women in over 16,000 groups operating in 44 of the 47 Counties in Kenya, revolving over USD 21 Million.
Our programmes are now structured around three strategic pillars – Women Economic Empowerment, Environment and Climate Action, and Faith Diplomacy, as highlighted below:
PURPOSE
“We are an agent of transformation for a quality, holistic life in the Society.”
VISION
“An equitable society where every person lives a happy, fulfilled and transformed life.”
MISSION
“To catalyse socio-economic transformation in communities through spirituality, collective agency, voice and influence.”
OUR FOUNDER
Her Excellency, Mrs. Rachel Ruto was born on 20th November 1968, into a humble family in Kenya. She is the wife to Dr. William Samoei Ruto, the fifth and current President of The Republic of Kenya.
Her Excellency, Mama Rachel (as she is fondly referred to) is a self-professed believer in God, a loving Mother, Educator, and an Advocate and Champion for Women’s Economic Empowerment.
She has spent the last 25 years working with women to find solutions for financial inclusion, women-led climate action and the building of strong families as the basis for a strong Nation.
Mama Rachel Ruto is a change and social impact agent. She is recognized and known for the Financial Inclusion Program, Joyful Women which is a transformative table banking model that enables women to save and borrow for livelihoods projects.
Joyful Women, which she founded 14 years ago has so far impacted over 150,000 women in over 12,000 groups spread across Kenya.
Driven by Compassion, Her Excellency believes in touching lives right where it matters – at the grassroots. She believes that when women are given the right opportunities and tools, they are able to uplift themselves and their families for the better.
Using the bottom-up approach to reach and challenge women to start with the little they have, Joyful Women has given rise to entrepreneurs who are now contributing not only to the well-being and growth of their families and communities, but also the Nation.
The First Lady is a thought leader on Financial Inclusion and Women’s Economic Empowerment. In 2021, she was appointed as one of the high-level champions of Women’s Economic Empowerment and Financial Inclusion by the African Union Commission (AUC) and the World Economic Forum (WEF).
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OUR FOUNDER
.
Her Excellency, Mrs. Rachel Ruto was born on 20th November 1968, into a humble family in Kenya. She is the wife to Dr. William Samoei Ruto, the fifth and current President of The Republic of Kenya.
Her Excellency, Mama Rachel (as she is fondly referred to) is a self-professed believer in God, a loving Mother, Educator, and an Advocate and Champion for Women’s Economic Empowerment.
She has spent the last 25 years working with women to find solutions for financial inclusion, women-led climate action and the building of strong families as the basis for a strong Nation.
Mama Rachel Ruto is a change and social impact agent. She is recognized and known for the Financial Inclusion Program, Joyful Women which is a transformative table banking model that enables women to save and borrow for livelihoods projects.
Joyful Women, which she founded 14 years ago has so far impacted over 150,000 women in over 12,000 groups spread across Kenya.
Driven by Compassion, Her Excellency believes in touching lives right where it matters – at the grassroots. She believes that when women are given the right opportunities and tools, they are able to uplift themselves and their families for the better.
Using the bottom-up approach to reach and challenge women to start with the little they have, Joyful Women has given rise to entrepreneurs who are now contributing not only to the well-being and growth of their families and communities, but also the Nation.
The First Lady is a thought leader on Financial Inclusion and Women’s Economic Empowerment. In 2021, she was appointed as one of the high-level champions of Women’s Economic Empowerment and Financial Inclusion by the African Union Commission (AUC) and the World Economic Forum (WEF).
Her Excellency’s unwavering dedication to the women of Kenya is truly commendable. Fuelled by her deep understanding of the challenges they face, she has tirelessly worked towards finding lasting solutions. In addition to her remarkable work with Joyful Women, Her Excellency has initiated several other programs that have been making a positive impact long before she assumed the role of First Lady. These programs include:
- Carakana is a program that started at one of the prisons in Kenya (Langata Women’s Prison) and now available amongst vulnerable groups and in 5 Women’s Prisons in Kenya. Carakana is a social enterprise that aims at preserving our indigenous skills through production of handmade items.
- MaMa Feeding Program provides food to primary school going children in Informal settlements so that they can have access to education.
- MaMa Cycling champions for environmental conservation and advocates for inclusive and just road systems and infrastructure.
- The Rear Guard is a Program that promotes the upholding of family and national values and enhances hope through prayer, reconciliation and advocacy.